extract from an Article by Catherine Hakim for Prospect Magazine, 24th March 2010.
‘Have You Got Erotic Capital? It can be just as valuable as a university degree—especially for women’
‘Erotic capital goes beyond beauty to include sex appeal, charm and social skills, physical fitness and liveliness, sexual competence and skills in self-presentation, such as face-painting, hairstyles, clothing and all the other arts of self-adornment. Most studies capture only one facet of it: photographs measure beauty or sex appeal, psychologists measure confidence and social skills, sex researchers ask about seduction skills and numbers of partners. Yet women have long excelled at such arts: that’s why they tend to be more dressed up than men at parties. They make more effort to develop the “soft skills” of charm, empathy, persuasion, deploying emotional intelligence and “emotional labour.” Indeed, the final element of erotic capital is unique to women: bearing children. In some cultures, fertility is an essential element of women’s erotic power. And even though female fertility is less important in northern Europe (where families are smaller) women’s dominant position in this market has been reinforced in recent decades by a much-lamented phenomenon: the sexualisation of culture.’